Neuromarketing is a commercial marketing communication field that applies neuropsychology to marketing research. This type of marketing monitors consumers’ responses to marketing stimuli in several areas, including sensorimotor, cognitive, and affective. Sensorimotor response refers to the integration of senses and motor movements to gain insight and information. Cognition is the process of acquiring knowledge through… read more
You may have worked in the field of eye-tracking technology for a long time. In fact, you probably know more than most people about the way the pupil, cornea, and retina all work together to transform images into signals that are sent to the brain. With all of the information you have gleaned over the… read more
Gazepoint provides affordable solutions for eye tracking and neuromarketing so you can determine where a user looks, how long they look at certain elements, and how their gaze travels over an image. From physical health to emotional responses, you can gain more detailed insights into your users so you can provide them with the information… read more
E-commerce is a broad, highly competitive field that becomes more competitive every day. Eye tracking gives businesses an opportunity to find success by tailoring their approach to conversions based on objective, quantitative data. Read on to learn more about the discoveries made in the world of e-commerce human-computer interactions, and invest in your own success… read more
In marketing, the goal is to find the best possible way to advertise to your audience and convince them to choose your product or service. It can take a lot of trial and error, especially with the far from foolproof methods we have today of testing the success of ads. Visual tracking holds the potential… read more
Visual tracking is a quickly growing area of research and information. If you want to apply it to your industry or field, however, the first step you need to take is choosing the right eye-tracking device. There are many models available – and more being created everyday – but visual tracking hardware as a whole… read more
Eye tracking is finding new footholds and applications everyday, and now major companies are taking notice. Microsoft has taken steps to further streamline the use of eye-tracking technology with their new Windows 10 eye-tracking initiative. Read on to learn more, and invest in your own technology with an eye tracking bundle from Gazepoint. What’s New… read more
Distracted driving is a big problem. According to a 2006 study, half of all car accidents involved a distracted driver. Another big factor in crashes? Curved roads, where three times more accidents take place than straight roads. A January 2019 study decided to study these two factors together using Gazepoint eye-tracking technology. The Study The… read more
Gazepoint eye-tracking technology has applications across industries, from technology to medicine to the overlap in between. Today, we discuss one such application: the use of eye tracking in stroke rehabilitation programs. You can find more information about the use of Gazepoint eye-tracking technology in specific studies on our publications page. The Impact of a Stroke… read more
Think of the last time you met someone’s eyes. Perhaps it was an accident with the driver next to you in traffic, or you were meeting the gaze of someone close to you as they apologized for something they had done wrong. No matter the circumstances, eye contact can be incredibly powerful. That’s why Gazepoint… read more
