Eye tracking, also known as gaze interaction, is a technology used in research to see where someone is looking on a computer screen. Sometimes, it’s used as a substitute for conventional mice and keyboards. It’s a technology that enables people with mental and physical deformities to enjoy more prosperous and independent lives. Gaze Point has… read more
Although eye tracking is not widely used globally or even overly exploited by those who use it, there is a massive potential for the growth of the technology. For example, eye tracking could be a standard feature of the new generation smartphones and computer screens. When this happens, Gaze Point will be at the forefront… read more
The next big thing in technology is the eye-tracking industry, thanks to the promising results it brings. Companies currently use results from eye-tracking software to ascertain the behaviors of their clients exemplarily. These behaviors are then used to draw reliable insights from the clients. We have the best eye-tracking software in the market today, thanks… read more
There are many tools that can help businesses market their products, using eye trackers is one of them. Choosing the right eye tracker can be a daunting task for many, but not when you trun to Gaze Point. Gaze Point offers a wide range of eye-tracking software and tools that can help you market your… read more
You’ve probably experienced the verification of cookies when you’ve visited a website. Websites use cookies to track your interests and frequent sites to gather data and give you related advertisements in the future. Similarly — to increase marketing strategies — companies are now using eye trackers to elevate their sales and understand their customers in-depth.… read more
A good marketing strategy includes finding the right tools to advertise to your audience, and one of these tools includes eye trackers. Eye trackers are recognized for their ability to gather data regarding consumer interests. This helps many companies in market research. We at Gaze Point can help you find the best eye-tracking software and… read more
Eye-Tracking Measures Part II In Gazepoint’s previous blog post, What To Do With Eye-Tracking Data – Eye-Tracking Measures Part I, we took a more generalized approach to eye-tracking measures to help you understand more about the possibilities, different uses, and approaches of eye-tracking. In today’s blog post, we are going to continue with… read more
Eye-Tracking Measures Part I Eye trackers are just another tool that can help with gathering information and data which could later be useful to solve problems, understand user behaviors, or even help others. There are many ways this acquired data can be used and there are many ways that the data can be measured… read more
