Marketers have a saying: If you want to hide something, put it on the second page of google. It is well known that the first few results that come up in a search are likely to be the most clicked on. We also know that results accompanied by images and videos tend to be closer… read more
When designing a user interface, it is very important to know the path of a user’s eye. Knowing where a user is looking, where their gaze lingers, and what their eye isn’t drawn to can help make practical changes to design and ensure the things we want to be noticed are indeed noticed. Eye tracking… read more
Online shopping has been increasing in popularity over the past decade, even more so with the COVID-19 pandemic. With online shopping continuing to grow incredibly fast — according to Statista, the US online shopping market size is expected to have 300 million online shoppers in 2023 — online retailers need to make the most of… read more
To be successful in the e-Commerce realm, gaining an accurate and comprehensive view of key information and data about customers is essential. This is especially true for the online clothing industry. There are several ways that businesses and marketers go about gathering important information about customers, but one that has proved to be the most… read more
Have you ever thought about why your audience isn’t interested in a few of your clothing pieces? Maybe it’s the angle of the photo or the placement of the clothing on your website. In order to find out why certain clothing is clicked on more often than others, you should look further into eye tracking… read more
Although eye tracking is not widely used globally or even overly exploited by those who use it, there is a massive potential for the growth of the technology. For example, eye tracking could be a standard feature of the new generation smartphones and computer screens. When this happens, Gaze Point will be at the forefront… read more
