When it comes to understanding customers, nothing is more important than understanding how they interact with a website or product. Eye trackers and other visual tracking toolsgive marketers the ability to see where customers are looking on a web page, and this information can be used to create customer avatars. By understanding what customers are… read more
The eye-tracking challenge is a game where people are instructed to keep their focus on the person’s face in the video, but they can’t help but be drawn to other interesting parts of the video. This phenomenon has been studied with eye-tracking technology and it is fascinating what we have learned when it comes to… read more
Marketers have a saying: If you want to hide something, put it on the second page of google. It is well known that the first few results that come up in a search are likely to be the most clicked on. We also know that results accompanied by images and videos tend to be closer… read more
When designing a user interface, it is very important to know the path of a user’s eye. Knowing where a user is looking, where their gaze lingers, and what their eye isn’t drawn to can help make practical changes to design and ensure the things we want to be noticed are indeed noticed. Eye tracking… read more
Online shopping has been increasing in popularity over the past decade, even more so with the COVID-19 pandemic. With online shopping continuing to grow incredibly fast — according to Statista, the US online shopping market size is expected to have 300 million online shoppers in 2023 — online retailers need to make the most of… read more
To be successful in the e-Commerce realm, gaining an accurate and comprehensive view of key information and data about customers is essential. This is especially true for the online clothing industry. There are several ways that businesses and marketers go about gathering important information about customers, but one that has proved to be the most… read more
Eye movement plays an important functional role when drivers use parking garages. It assists safe navigation, and also helps with finding a parking space. Drivers look in various directions as they enter or leave the parking garage. These eye movements can be quite valuable for businesses looking to place advertisements within a parking garage. Continue… read more
Have you ever thought about why your audience isn’t interested in a few of your clothing pieces? Maybe it’s the angle of the photo or the placement of the clothing on your website. In order to find out why certain clothing is clicked on more often than others, you should look further into eye tracking… read more
Smart and forward-thinking companies are always seeking ways to understand what consumers think about their products. Our eye tracking software is a viable solution for any marketer or business owner. If you are one of such companies, you will need to get accurate data about consumer behavior habits. This can prove to be quite difficult… read more
The eye is the window through which people interact with products and ads. Tracking eye movement is used in an effort to extract valuable marketing data. At Gazepoint we under the importance of eye tracking software, especially for marketing. The importance of visual attention cannot be overemphasized. People are likely to buy products based on… read more
