Welcome to Gazepoint, where we specialize in making eye-tracking technology accessible and powerful for everyone—from researchers and designers to developers and educators. Whether you’re new to the concept of eye-tracking or want to learn more about how it can benefit your business or project, this guide will walk you through the basics of eye-tracking technology… read more
Gazepoint is pleased to be sponsoring the 2024 ACM Symposium on Eye Tracking Research & Applications (ETRA), held in Glasgow, UK from June 4 to June 7, 2024. The ETRA is a world leading eye tracking conference, with the aim of bringing together researchers and practitioners from across fields with the common goal of continuing… read more
When it comes to eye tracking technology, precision and accuracy are critical. Researchers, UX designers, and countless other professionals rely on robust tools to understand human behavior, improve user experiences, and drive innovation. Gazepoint’s Biometrics Bundle stands out as a superior solution that seamlessly combines eye tracking, heart rate, and galvanic skin response (GSR). In this… read more
Eye tracking technology has revolutionized the way we understand human behavior and interaction. Researchers, UX designers, and professionals across various industries rely on eye tracking solutions to gain valuable insights. Gazepoint’s SD Eye Tracker Bundles have significantly transformed the field, offering a powerful combination of precision, versatility, and affordability. In this blog post, we will… read more
Looking for eye-tracking software that can help with your corporate research and development efforts? There are a number of different applications available, each with its own set of unique features and capabilities. Here at Gazepoint, we specialize in providing affordable solutions for eye tracking, neuromarketing, and biometric research. Learn more about applications for eye-tracking software… read more
When entering the world of eye tracking, whether for business, research, or even eye tracking for marketing purposes, it is critical to have the right tools in place. At Gazepoint, we offer the best eye-tracking software packages to elevate your research experience. But which eye tracking software is right for your research? Let’s explore! … read more
Eye-tracking research is becoming an increasingly popular tool for understanding how people interact with digital content. By tracking a person’s eye movements, businesses can gain insights into which elements of a website or app are most visually appealing, and make changes accordingly. But which markets is eye-tracking research most useful for? And why is it… read more
Eye-tracking results can be helpful for researchers and businesses alike. Knowing how people are looking at different elements of a website, product packaging, or advertisement can give valuable insights into their behavior. With the help of Gazepoint’s affordable eye-tracking systems, you have access to research-grade data that can be used to make new discoveries and… read more
When entering the world of eye tracking, whether for business, research, or even eye tracking for marketing purposes, it is critical to have the right tools in place. At Gazepoint, we offer the best eye-tracking software packages to elevate your research experience. But which eye tracking software is right for your research? Let’s explore! What… read more
The human eye holds much more than superb colors, but rather it is a door that opens the world into the why behind certain human behavior. At Gazepoint, we offer the best eye tracking software for research into unique biometric data that only the eye can offer. The uses for this data are endless, including… read more
