Eye-tracking technology has become a powerful tool for researchers, marketers, UX designers, and educators. By analyzing eye movements, businesses and researchers can gain insights into human behavior, decision-making, and visual engagement. However, if you’re new to the field, you might wonder what equipment is necessary to conduct a successful eye-tracking study. In this article, we’ll… read more
Gazepoint is pleased to be sponsoring the 2024 ACM Symposium on Eye Tracking Research & Applications (ETRA), held in Glasgow, UK from June 4 to June 7, 2024. The ETRA is a world leading eye tracking conference, with the aim of bringing together researchers and practitioners from across fields with the common goal of continuing… read more
Are you new to the world of visual tracking? Would you like to strengthen your knowledge on the subject? “Eye Tracking the User Experience” by Aga Bojko is an invaluable reference book that we highly recommend. This book is a practical guide that will benefit anyone wanting to learn how to conduct eye-tracking studies to… read more
At Gazepoint we are always keen to feature innovative uses of eye-tracking systems, especially applications using the GP3! Over the past 8 months a student team in Electrical and Computer Engineering at the University of British Columbia has been hard at work developing an innovative new video game which uses the player’s eye-gaze information as… read more
We just received our Microsoft Surface Pro 2 test unit and are pleased to report that it works well with Gazepoint Analysis and Gazepoint Communication. With it’s sleek and compact form factor, long battery life and powerful processor, it’s the perfect hardware for AAC applications when paired with Gazepoint Communication. Stay tuned for more info on… read more
We’ve had a few questions recently about the restrictions we have on applications developed as part of our developer program. The short answer is, there are none! That’s the long answer as well. We think these questions are coming to us as a number of other eye tracking developer programs may have restrictions on the… read more
We are excited to feature a recent project developed using the new GP3 eye tracker. Students from the SAIC School of the Art Institute of Chicago put together a fascinating exhibit about self perception entitled “Me, My#selfie, & Eye”. The installation allows visitors to take a “selfie”, or a picture of themselves, and then allows… read more
Backed by popular demand, we’ve posted a short demo video created with the Gazepoint GP3 eye tracker and our analysis software (included with GP3). The software tracks user gaze fixation and displays the fixation position and duration (in seconds) for a short period of time. In the demo the display duration is set to 2… read more
In the video below we demonstrate a simple application that allows eye-tracking to control the cursor in the Fruit Ninja video game by Half Brick. The demo system uses 3 pieces of sofware: Gazepoint: The gaze-tracking software that comes included with the GP3 – it processes the eye images, computes the gaze point, and runs… read more
Eye tracking systems are amazing tools for assistive communication. Disabilities such as ALS, MS, locked-in syndrome quadriplegia, and even repetitive strain injuries can significantly impair a person’s ability to communicate. I really can’t even imagine what it would be like, communication is so fundamental to our everyday lives. Back when I was completing my PhD,… read more
