Importance of Eye Tracking Software for Customer Analytics
A good marketing strategy includes finding the right tools to advertise to your audience, and one of these tools includes eye trackers. Eye trackers are recognized for their ability to gather data regarding consumer interests. This helps many companies in market research. We at Gaze Point can help you find the best eye-tracking software and… read more
Eye Trackers & Types of Measures
Eye-Tracking Measures Part II In Gazepoint’s previous blog post, What To Do With Eye-Tracking Data – Eye-Tracking Measures Part I, we took a more generalized approach to eye-tracking measures to help you understand more about the possibilities, different uses, and approaches of eye-tracking. In today’s blog post, we are going to continue with… read more
What To Do With Eye-Tracking Data
Eye-Tracking Measures Part I Eye trackers are just another tool that can help with gathering information and data which could later be useful to solve problems, understand user behaviors, or even help others. There are many ways this acquired data can be used and there are many ways that the data can be measured… read more
Information About Participants For Eye Trackers
A myriad assortment of informational resources and questions revolve around eye trackers. Much of these center on the studies and research they conduct in order to get data. At Gazepoint, we want to share with you more information about an important rung on the ladder in the world of eye trackers and eye tracking software:… read more
Gazepoint – Fighting Against COVID-19
At Gazepoint, we have always been passionate about helping those who need the right solution with our eye-tracker software and expertise and providing whatever is at our disposal to serve others. The wonderful news of so many people helping out with the COVID-19 pandemic brings us happiness in these trying times — and this brought… read more
Eye-Tracking Technology and Distracted Driving
Distracted driving is driving while doing another activity that takes your attention away from the road. It greatly increases your chances of being involved in a motor vehicle crash. There are three main types of distracted driving — visual, manual, and cognitive. Eye-tracking technology has provided valuable insights into the effects of non-driving related tasks,… read more
How Visual Tracking Empowers Those With Disabilities
Eye-tracking technology is the process of identifying both where someone is looking and how. Visual tracking captures behaviors that are not easily controllable or observable, which is a primary reason that it is perceived as a scientific means of testing functionality of a product or device. While there are many applications for this across education,… read more
What Is Neuromarketing?
Neuromarketing is a commercial marketing communication field that applies neuropsychology to marketing research. This type of marketing monitors consumers’ responses to marketing stimuli in several areas, including sensorimotor, cognitive, and affective. Sensorimotor response refers to the integration of senses and motor movements to gain insight and information. Cognition is the process of acquiring knowledge through… read more
The Psychology of Eye Movements
You may have worked in the field of eye-tracking technology for a long time. In fact, you probably know more than most people about the way the pupil, cornea, and retina all work together to transform images into signals that are sent to the brain. With all of the information you have gleaned over the… read more
Eye-Tracking Technology and Dyslexia
Gazepoint provides affordable solutions for eye tracking and neuromarketing so you can determine where a user looks, how long they look at certain elements, and how their gaze travels over an image. From physical health to emotional responses, you can gain more detailed insights into your users so you can provide them with the information… read more
