What Is An Eye Tracking Heat Map?
When it comes to providing affordable solutions for eye tracking, neuromarketing, and biometric research, Gazepoint strives to lead the way. We specialize in eye tracking heat maps, and below we’re sharing more about what that is, a few things you should know about using eye tracking, and how it can help you. Keep reading to… read more
What Is UX Research?
At Gazepoint, we provide affordable solutions for eye tracking, neuromarketing, and biometric research. Ultimately, we strive to offer the most affordable, research-grade eye-tracking system on the market. In today’s post, we’re covering a common question — what is UX research? Find out more below. Understanding UX Research The field of UX research, also known as… read more
How Is Neuromarketing Research Different From Other Marketing Research?
Neuromarketing research is a relatively new field that uses neuroscience to measure and understand consumer behavior. At Gazepoint, we provide affordable solutions for neuromarketing and biometric research. Our UX Bundles allow UX designers, developers, and web managers to visualize usage patterns, gather objective data, and optimize the user experience. Here are four ways neuromarketing is… read more
How Do You Study Neuromarketing?
The core function of neuromarketing is to study what influences the consumer’s subconscious during the decision-making process. The three disciplines are neuroscience, marketing, and psychology. Once analysts have received their data, they study what influences marketing techniques. Read on to learn how Gazepoint highlights the ways experts study neuromarketing and contact us. What Data… read more
What Are 3 Techniques Used in Neuromarketing?
In the ever-changing world of business, one thing is for sure: you have to be constantly adapting to new technologies or trends if you want to stay ahead of the curve. One trend that’s gaining more ground every day is neuromarketing research. This relatively new field uses cutting-edge technology, like eye-tracking to measure how people… read more
What Is Neuromarketing Research?
Neuromarketing research is a field that studies neurological responses to certain stimuli, such as an advertisement or video. At Gazepoint, we are paving the future for neuromarketing research with the best eye tracking software for marketers. The human gaze provides a ton of information necessary for business insights and it can be utilized to learn… read more
How Can Marketers Leverage Eye-Tracking Software For SEO?
Do you know where your visitors are looking when they visit your website? If not, you could be missing out on valuable information that could help improve your SEO. With eye-tracking software, you can see exactly where on a web page people are looking and how long they are spending on each section with a… read more
What Can Eye Trackers Tell Marketers About Their Customer Avatars?
When it comes to understanding customers, nothing is more important than understanding how they interact with a website or product. Eye trackers and other visual tracking toolsgive marketers the ability to see where customers are looking on a web page, and this information can be used to create customer avatars. By understanding what customers are… read more
How Gazepoint Eye Tracking Software For Marketing Helps eCommerce
If you’ve ever wondered how to improve your eCommerce marketing strategy, the answer is eye-tracking software. Eye-tracking, also known as visual tracking, is a form of data collection that helps marketers understand how visitors interact with their website content and products. It gives you the ability to observe viewing patterns and study what your users… read more
What Is the Eye-Tracking Challenge?
The eye-tracking challenge is a game where people are instructed to keep their focus on the person’s face in the video, but they can’t help but be drawn to other interesting parts of the video. This phenomenon has been studied with eye-tracking technology and it is fascinating what we have learned when it comes to… read more
