Heatmaps vs. Fixation Maps: Visualizing Eye Gaze Data with Gazepoint
In the world of eye-tracking research, visualizing gaze data effectively is crucial for drawing meaningful insights. Two of the most popular methods for presenting eye-tracking results are heatmaps and fixation maps. While both provide valuable insights, they serve distinct purposes and are best suited for different types of analysis. In this blog post, we’ll explain… read more
Creating the Ideal Environment for Eye-Tracking Studies
Creating the Ideal Environment for Eye-Tracking Studies: A Guide by Gazepoint Eye-tracking technology provides valuable insights into how people interact with visual content, websites, advertisements, and more. However, achieving high-quality eye-tracking data isn’t just about having the right equipment—it’s also about creating the perfect testing environment. A controlled and optimized environment can significantly improve data… read more
Gazepoint is pleased to Sponsor: Gaze Meets Computer Vision (GMCV) WACV 2025 Workshop Tucson, Arizona
Gazepoint is excited to announce our sponsorship of the inaugural Gaze Meets Computer Vision Workshop, taking place in Tucson, Arizona, from February 28 to March 4, 2025. Held in conjunction with WACV 2025, this workshop marks a key milestone in integrating gaze data with computer vision, building on the momentum from previous workshops at NeurIPS… read more
What Equipment Do You Need for an Eye-Tracking Study?
Eye-tracking technology has become a powerful tool for researchers, marketers, UX designers, and educators. By analyzing eye movements, businesses and researchers can gain insights into human behavior, decision-making, and visual engagement. However, if you’re new to the field, you might wonder what equipment is necessary to conduct a successful eye-tracking study. In this article, we’ll… read more
Synchronizing Eye-Tracking Data with EEG Using Gazepoint
Eye-tracking technology is a powerful tool in research, and Gazepoint provides a user-friendly solution for capturing precise gaze data. However, in many studies, it’s necessary to synchronize eye-tracking data with other physiological measurements, such as EEG (electroencephalogram), to gain deeper insights. Fortunately, Gazepoint makes this process straightforward. To synchronize Gazepoint’s eye-tracking data with EEG, it’s… read more
Why Gazepoint Eye Trackers Stand Out Against the Competition
In the rapidly evolving field of eye-tracking technology, there are numerous options available, each catering to different needs and budgets. With so many choices, it can be challenging to identify the right eye-tracking solution for your research, UX testing, or educational projects. At Gazepoint, we strive to provide eye-tracking solutions that excel in accuracy, affordability,… read more
Unlocking the Power of Biometric Signal Tracking with Gazepoint
Gazepoint is known for its cutting-edge eye-tracking systems, but did you know we also offer a comprehensive solution for tracking various biometric signals? Our biometric signal tracking system allows researchers to capture skin conductance (galvanic skin response or GSR), heart rate, pupil dilation, and heart rate variability (HRV). These physiological signals, when combined with eye-tracking… read more
Understanding Eye-Tracking: A Guide by Gazepoint
Welcome to Gazepoint, where we specialize in making eye-tracking technology accessible and powerful for everyone—from researchers and designers to developers and educators. Whether you’re new to the concept of eye-tracking or want to learn more about how it can benefit your business or project, this guide will walk you through the basics of eye-tracking technology… read more
The 2024 ACM Symposium on Eye Tracking Research & Applications (ETRA)
Gazepoint is pleased to be sponsoring the 2024 ACM Symposium on Eye Tracking Research & Applications (ETRA), held in Glasgow, UK from June 4 to June 7, 2024. The ETRA is a world leading eye tracking conference, with the aim of bringing together researchers and practitioners from across fields with the common goal of continuing… read more
Unleashing the Power of Integration: Gazepoint’s Biometrics Bundle
When it comes to eye tracking technology, precision and accuracy are critical. Researchers, UX designers, and countless other professionals rely on robust tools to understand human behavior, improve user experiences, and drive innovation. Gazepoint’s Biometrics Bundle stands out as a superior solution that seamlessly combines eye tracking, heart rate, and galvanic skin response (GSR). In this… read more
