Eye-Tracking Measures Part I Eye trackers are just another tool that can help with gathering information and data which could later be useful to solve problems, understand user behaviors, or even help others. There are many ways this acquired data can be used and there are many ways that the data can be measured… read more
A myriad assortment of informational resources and questions revolve around eye trackers. Much of these center on the studies and research they conduct in order to get data. At Gazepoint, we want to share with you more information about an important rung on the ladder in the world of eye trackers and eye tracking software:… read more
At Gazepoint, we have always been passionate about helping those who need the right solution with our eye-tracker software and expertise and providing whatever is at our disposal to serve others. The wonderful news of so many people helping out with the COVID-19 pandemic brings us happiness in these trying times — and this brought… read more
Distracted driving is driving while doing another activity that takes your attention away from the road. It greatly increases your chances of being involved in a motor vehicle crash. There are three main types of distracted driving — visual, manual, and cognitive. Eye-tracking technology has provided valuable insights into the effects of non-driving related tasks,… read more
Eye-tracking technology is the process of identifying both where someone is looking and how. Visual tracking captures behaviors that are not easily controllable or observable, which is a primary reason that it is perceived as a scientific means of testing functionality of a product or device. While there are many applications for this across education,… read more
Neuromarketing is a commercial marketing communication field that applies neuropsychology to marketing research. This type of marketing monitors consumers’ responses to marketing stimuli in several areas, including sensorimotor, cognitive, and affective. Sensorimotor response refers to the integration of senses and motor movements to gain insight and information. Cognition is the process of acquiring knowledge through… read more
You may have worked in the field of eye-tracking technology for a long time. In fact, you probably know more than most people about the way the pupil, cornea, and retina all work together to transform images into signals that are sent to the brain. With all of the information you have gleaned over the… read more
Gazepoint provides affordable solutions for eye tracking and neuromarketing so you can determine where a user looks, how long they look at certain elements, and how their gaze travels over an image. From physical health to emotional responses, you can gain more detailed insights into your users so you can provide them with the information… read more
Gazepoint offers professional-grade eye-tracking technology at a consumer price point, so anyone can join the race to develop new applications and gather important data. Not only is our hardware top of the line, but our eye-tracking software is also accessible and high quality. Learn more about what you can do with our UX or Professional… read more
E-commerce is a broad, highly competitive field that becomes more competitive every day. Eye tracking gives businesses an opportunity to find success by tailoring their approach to conversions based on objective, quantitative data. Read on to learn more about the discoveries made in the world of e-commerce human-computer interactions, and invest in your own success… read more
