What Can Eye Tracking Data Tell Us? Eye tracking technology has become an essential tool for researchers, designers, and businesses seeking to better understand human behavior. By measuring where and how long someone looks at visual stimuli, eye tracking provides a direct window into attention, perception, and decision-making. But what exactly can eye tracking data… read more
In today’s rapidly advancing research landscape, the need for reliable, synchronized multimodal data has never been greater. That’s why Gazepoint is proud to support direct integration between the Gazepoint GP3 and GP3 HD eye-tracking systems with the iMotions software platform. This powerful combination offers the accuracy and accessibility of Gazepoint eye-tracking—and expands it into a… read more
Eye-tracking heatmaps are one of the most powerful visualization tools for understanding where people look, how they process information, and what captures their attention. Whether you’re studying user experience, human cognition, or marketing effectiveness, eye tracking heatmaps transform raw gaze data into clear, visual insights. With Gazepoint Analysis, generating and interpreting heatmaps is simple —… read more
One common question we receive at Gazepoint is whether our eye-tracking systems work reliably for participants who wear glasses or contact lenses. The good news is: yes, they do! Our eye trackers are designed to accommodate a wide variety of users, including those with corrective eyewear. However, to ensure the best possible data quality, there… read more
At Gazepoint, we’re committed to delivering high-performance eye-tracking technology that is reliable, precise, and user-friendly. One question we occasionally receive from customers using the GP3 eye tracker is: “My GP3 feels warm during use. Is that normal?” The short answer: Yes — it’s completely normal. Why Does the GP3 Feel Warm? The GP3 eye tracker… read more
Gazepoint was pleased to attend the ETRA 2025 (ACM Symposium on Eye Tracking Research & Applications) conference, held this year with exceptional organization and energy in Tokyo, Japan. The event brought together leading researchers, developers, and industry professionals to share the latest innovations in eye-tracking technology and applications. We were impressed by the quality of… read more
Gazepoint is excited to announce that our eye-tracking systems, including the popular GP3 HD and Biometrics kit, are fully compatible with PsychoPy, the leading open-source platform for creating experiments in behavioral science, neuroscience, and psychology. Even better — this integration now works with the latest PsychoPy 2025.1.1 beta release, bringing the most up-to-date capabilities directly… read more
Gazepoint is pleased to announce our sponsorship of the ACM Symposium on Eye Tracking Research & Applications (ETRA) 2025! As a leader in eye-tracking technology, we are excited to support this premier conference, which brings together researchers, developers, and industry professionals to advance the field of eye tracking. ETRA 2025 will showcase groundbreaking research, innovative… read more
Eye-tracking technology has grown increasingly popular across industries such as usability testing, marketing, education, and healthcare. While some might assume that a standard webcam is sufficient for tracking eye movements, there are significant limitations to using webcams for this purpose. In contrast, dedicated eye-tracking systems like the GP3 by Gazepoint offer precision, reliability, and features… read more
In the world of eye-tracking research, visualizing gaze data effectively is crucial for drawing meaningful insights. Two of the most popular methods for presenting eye-tracking results are heatmaps and fixation maps. While both provide valuable insights, they serve distinct purposes and are best suited for different types of analysis. In this blog post, we’ll explain… read more
