Eye-tracking technology has grown increasingly popular across industries such as usability testing, marketing, education, and healthcare. While some might assume that a standard webcam is sufficient for tracking eye movements, there are significant limitations to using webcams for this purpose. In contrast, dedicated eye-tracking systems like the GP3 by Gazepoint offer precision, reliability, and features… read more
In the world of eye-tracking research, visualizing gaze data effectively is crucial for drawing meaningful insights. Two of the most popular methods for presenting eye-tracking results are heatmaps and fixation maps. While both provide valuable insights, they serve distinct purposes and are best suited for different types of analysis. In this blog post, we’ll explain… read more
Creating the Ideal Environment for Eye-Tracking Studies: A Guide by Gazepoint Eye-tracking technology provides valuable insights into how people interact with visual content, websites, advertisements, and more. However, achieving high-quality eye-tracking data isn’t just about having the right equipment—it’s also about creating the perfect testing environment. A controlled and optimized environment can significantly improve data… read more
Gazepoint is excited to announce our sponsorship of the inaugural Gaze Meets Computer Vision Workshop, taking place in Tucson, Arizona, from February 28 to March 4, 2025. Held in conjunction with WACV 2025, this workshop marks a key milestone in integrating gaze data with computer vision, building on the momentum from previous workshops at NeurIPS… read more
Eye-tracking technology has become a powerful tool for researchers, marketers, UX designers, and educators. By analyzing eye movements, businesses and researchers can gain insights into human behavior, decision-making, and visual engagement. However, if you’re new to the field, you might wonder what equipment is necessary to conduct a successful eye-tracking study. In this article, we’ll… read more
Eye-tracking technology is a powerful tool in research, and Gazepoint provides a user-friendly solution for capturing precise gaze data. However, in many studies, it’s necessary to synchronize eye-tracking data with other physiological measurements, such as EEG (electroencephalogram), to gain deeper insights. Fortunately, Gazepoint makes this process straightforward. To synchronize Gazepoint’s eye-tracking data with EEG, it’s… read more
In the rapidly evolving field of eye-tracking technology, there are numerous options available, each catering to different needs and budgets. With so many choices, it can be challenging to identify the right eye-tracking solution for your research, UX testing, or educational projects. At Gazepoint, we strive to provide eye-tracking solutions that excel in accuracy, affordability,… read more
Gazepoint is known for its cutting-edge eye-tracking systems, but did you know we also offer a comprehensive solution for tracking various biometric signals? Our biometric signal tracking system allows researchers to capture skin conductance (galvanic skin response or GSR), heart rate, pupil dilation, and heart rate variability (HRV). These physiological signals, when combined with eye-tracking… read more
Welcome to Gazepoint, where we specialize in making eye-tracking technology accessible and powerful for everyone—from researchers and designers to developers and educators. Whether you’re new to the concept of eye-tracking or want to learn more about how it can benefit your business or project, this guide will walk you through the basics of eye-tracking technology… read more
Gazepoint is pleased to be sponsoring the 2024 ACM Symposium on Eye Tracking Research & Applications (ETRA), held in Glasgow, UK from June 4 to June 7, 2024. The ETRA is a world leading eye tracking conference, with the aim of bringing together researchers and practitioners from across fields with the common goal of continuing… read more
